DCAD’s National Unity Initiative:
One Nation. One People. Together, We Protect What We Love.
Aligned with the spirit of the Year of Family, and in light of the current circumstances and the importance of reinforcing unity, solidarity, and collective responsibility across our society, the Unity Wristband Initiative is a design-led campaign that celebrates the deep sense of solidarity between citizens and residents across the nation. The initiative introduces a Unity Wristband, distributed across institutions, companies, schools, and community networks as a visible symbol of shared belonging and collective responsibility.
The initiative brings together a coalition of government entities, corporate partners, educational institutions, and community organizations across Abu Dhabi, who are supporting the campaign and participating in a shared civic moment that celebrates unity, responsibility, and the values that bind society together.
Emirates Signature: Building Together Exhibition
Under the chairwomanship of H.H. Sheikha Shamsa bint Hamdan bin Mohammed Al Nahyan, the Design Commission Abu Dhabi (DCAD), in collaboration with the Abu Dhabi Businesswomen Council, Ataya Project, and the Abu Dhabi Chamber of Commerce and Industry, launched “EMIRATES SIGNATURE: Building Together.” The initiative was further supported by a strong network of strategic partners including Abu Dhabi Investment Office (ADIO), Authority of Social Contribution – Ma’an and Khalifa Fund.
As a continuation of DCAD’s broader “One Nation. One People.” initiative—launched in ode to the UAE’s Year of Family—“EMIRATES SIGNATURE : Building Together” served as a community-driven exhibition and activation, translating the campaign’s message into a physical and participatory experience. It highlighted the power of design as a unifying force, bridging cultures, disciplines, and communities, while offering participants a shared environment that fosters visibility, dialogue, and meaningful exchange.
“EMIRATES SIGNATURE : Building Together” is an exhibition that celebrated emerging projects and local industries, bringing together over 80 creatives, product makers, artisans, and SME owners from across the UAE—both citizens and residents—into one space. It showcased innovation, supported new beginnings, promoted a culture of local production and story telling of UAE found businesses by citizens and residents. Through curated showcases, community engagement, and collaborative storytelling, the exhibition reflected a unified vision: a nation built together by its people—each contributing to a shared cultural and creative landscape.
